2011년 6월 30일 목요일

Chromebook boards Virgin America, checks-in at Ace Hotel for summer vacation


Chromebook boards Virgin America, checks-in at Ace Hotel for summer vacation

By Joseph Volpe
Jul 1, 2011 7:10AM

How do you solve a consumer education problem like the Chromebook? You put it into the idle hands of urbanite travelers -- that's how. The fast-booting neither laptop, nor netbook entity with negligible storage and not-yet-defined purpose will find a temporary summer home at selectVirgin America gates and New York's Ace Hotel starting Friday. Jet-setters flying between San Francisco and either Chicago O'Hare, Dallas / Fort Worth, or Boston Logan can get an on-the-fly, marketing-fortified crash course in Chrome OScomputing by visiting special 'Chrome zones' located near departure gates. Virgin's also thrown in some free in-flight WiFi to ensure you test drive Google'sCloud-dependent lap-dweller . And if you're one of the millions of tourists planning on seeing the Big Apple in all its humid splendor, the Ace Hotel's got an on-the-house stash that lobby lizards can use, but only guests can take out. But the promotional push doesn't just stop there: all partners involved have bundled specialized travel-planning apps into the experience -- sure to be ripe with cooler-than-thou recommendations. It's a noble attempt by our search giant overlord to make a name for its portable computing entrant, and a helpful distraction from that armrest hog next to you.

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VIRGIN AMERICA AND GOOGLE TEAM UP TO KEEP TRAVELERS CONNECTED WITH CHROMEBOOKS @ 35,000 FEET
Guests Get Exclusive Chance to 'Test Fly' New Chromebooks on Select Virgin America Flights - Along with Free WiFi in the Skies Virgin and Google Team Up to Create New 'Virgin America Traveler' App for Connected Flyers

San Francisco - June 30, 2011 - Virgin America, the airline that is reinventing domestic flying, today announces that it is teaming up with Google Inc. to offer guests the opportunity to "test-fly" Google's new Chromebook for free onboard their flight and at select airport gates. From July 1-September 30, 2011, Virgin America flyers will have the exclusive chance to check out a Chromebook at their departure airport gate and take the new notebook computer out for a spin onboard select Virgin America flights. In addition, flyers who check out a Chromebook will receive a free WiFi session onboard Virgin America via the Gogo(R) network. Virgin America was the first airline to offer fleetwide WiFi, so Chromebook users on all Virgin America flights can open their browser and surf the web for free at 35,000 feet. With an eight-second boot time, the available Chromebooks are built for today's connected traveler.

Virgin America Teams Up With Google

Caption: Starting July 1st through September 30th, guests onboard select Virgin America routes will have the exclusive chance to check out a Chromebook at their departure airport gate and take the new notebook computer out for a spin onboard.

"Our goal has always been to use the best in technology to reinvent the travel experience - and help bring some fun back to flying," said Porter Gale, Vice President of Marketing for Virgin America. "As another California company known for connecting people in new ways, Google has been a key partner with us from our very first flights in 2007 - powering the interactive Google maps onboard our Red entertainment platform. We're delighted to team up with Google yet again in a way that keeps our guests entertained and connected - in both the physical and virtual clouds."

Virgin America and Ace Hotel are also launching a "Get Away with a Chromebook" sweepstakes today via Facebook for one lucky winner to score a free Chromebook and fly with a guest to New York for a two-night stay at The Ace Hotel in the heart of Midtown Manhattan. The winner will also receive a 30-day pass to use Aircell Gogo WiFi Internet service onboard Virgin America. For details and sweepstakes rules go to www.facebook.com/VirginAmerica?sk=app_121121694568521.

Virgin America guests traveling between the airline's sleek and sustainable new home at San Francisco International Airport's (SFO) Terminal 2 and Boston Logan International Airport (BOS), Chicago O'Hare International Airport (ORD) or Dallas-Fort Worth International Airport (DFW) will see Google "Chrome Zone" lounges at their gates starting this week, where they can learn more about the Chromebook and check one out for their flight. Travelers can simply check in at their departure gate, swipe their credit card (for deposit purposes) and receive a Chromebook for use on their flights between SFO and DFW, ORD or BOS. The Chromebooks can be returned at the guest's arriving gate. The Chrome Zone service is offered for free for all Virgin America flyers traveling between SFO and the above airports. Google Chrome Staff will also be on hand at the participating Virgin America gates to assist guests. In addition to being exclusively available on Virgin America, the new Chromebooks are also now available for purchase on Amazon.com and BestBuy.com. For more on the promotion: www.virginamerica.com/vx/chromezone

"Designed for people who live on the web and are on the go, the speed, simplicity and security of Chromebooks are an ideal choice for today's travelers," said Caesar Sengupta, Director of Chrome OS at Google. "We're pleased to partner once again with Virgin America to keep travelers connected and productive no matter where they are - even at 35,000 feet."

In addition, Google and Virgin America are jointly developing a "Virgin America Traveler" Chrome app which will be made available in July at the Chrome Web Store. The free app will help travelers gear up and get inspired for upcoming trips by allowing users to select their packing essentials on the fly and even brainstorm their next trip using UrbanDaddy's insider recommendations on where to go, what to see and what to do in select Virgin America cities. UrbanDaddy's deep and meticulously updated archives of local content comprise one of the most clever and well-curated collections of real-time city guides available. The app will also generate a custom packing list of "must-bring" essentials that no traveler should forget to carry-on as they head out to a specific destination. The app's Trip Board will feature photos from Virgin America's destinations to inspire a traveler's next jaunt. Virgin America Traveler apps users will be able to then post, tweet and share their packing lists or Trip Boards with their friends - even at 35,000 feet.

"The opportunity to partner with Virgin America as their content partner makes a ton of sense for us as we're big believers that UrbanDaddy and Virgin America view the world - and the city - in much of the same way and through a very similar lens." said Lance Broumand CEO of UrbanDaddy.

This is not the first time that Google and the Silicon Valley-based Virgin America have teamed up. Known for innovation, entrepreneurialism and for connecting people in new ways, Virgin America and Google have come together for two consecutive years to give Virgin America flyers the gift of in-flight connection during the holiday travel season. In the fall of 2010, Virgin America also moved its operating systems into the "cloud" with Google Apps becoming the award-winning airline's webmail provider for a network of over 2000 teammates across North America. In June 2009, the airline teamed up with Google for the first-ever live in-flight web-based scavenger hunt. In 2008, Virgin America launched Gogo In-flight Internet on its first flight with a first ever "air-to-ground" video stream to YouTube Live - YouTube's first official real-world user event.

Since its 2007 launch, Virgin America has gained a loyal following of business and leisure flyers and has swept the major reader-based travel awards, including "Best Domestic Airline" in both Condé Nast Traveler's Readers' Choice Awards and Travel + Leisure's World's Best Awards. Virgin America offers fleetwide WiFi, mood-lit cabins, standard power outlets near every seat and the Red[TM] in-flight entertainment system - the most advanced personal touch-screen entertainment platform in the skies. The Red platform offers 700+ hours of entertainment content, including the ability to build playlists from over 3,000 MP3s, 30 on-demand films, live TV, interactive Google Maps, videogames, seat-to-seat chat, a first-of-its-kind digital Shop section and an on-demand menu - so guests can order a cocktail or meal from their seatback any time during a flight.


Source: Google Chrome Blog
Dong Kuk Park

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